The brief set by Paper Co was to create a new format of desktop calendar which promoted sustainability and diverse use of paper, whilst being able to be sent out by post in a normal envelope.
Because the target audience was printers and designers, who collect large quanities of paper and have huge amounts of scraps, I designed the calendar as a set of stamps which could be attached to scrap pieces of paper meaning that the user can collect together their own calendar using scraps they like. This fits in perfectly with the mapgie tendencies of the target audience and the sustainability aspect of the brief, as the scraps are being reused rather than thrown away.
Furthermore a 1-colour process (blackk and white) is used to make the printing as environmentally friendly as possible and, due to the size of the booklet, the least amount of paper possible is used. The paper is 100% recycled and the calendar would be mailed out with dummies and samples to keep down the carbon footprint.